christophbaldwin

Understanding Promotional Insurance Will Safeguard Your Next Sporting Promotion

When promotional marketing is done well it can be a success for all concerned not least the marketing agency and of course the brand who are likely to see a fantastic increase in products sales. Sometimes the cost of honouring promotions that do well can ... Read >

Key Facts for Expert Promotional Risk Management

Brands seriously need to evaluate their promotional risk as failure to do so can prove very costly, and potentially leave them with a PR nightmare. To ensure that you have the right contingencies in place brands and agencies need to start thinking about p... Read >

The Essential Brand Guide to Promotional Risk Management

When promotional marketing works well it can in fact cost brands a lot of money in honouring the promotion. So it is important that brands and marketing agencies consider promotional insurance as early as possible in the campaign and enlist the aid of pro... Read >